When my wife and I had our first child, life turned upside down. Between sleepless nights and constant chaos, exercise and nutrition were the first things to go.

I felt awful, looked awful, and had no idea how to claw my way back.

My wife was going through her own storm: recovering from childbirth, feeding a baby around the clock, and feeling nothing like herself. We were both exhausted, surviving on scraps of time and whatever food we could grab.

When things finally settled, I realised how far we’d slipped. Going from a 2/10 to an 8/10 felt impossible. Every time I tried to get back into routine, junk food pulled me straight back down.

That’s when I created Parent Club, not as a business idea, but as a way for us to rebuild together. Simple daily habits. Short, structured workouts. Nutrition that works for real parents.

Out of that came the 2222 Method—now used by hundreds of parents—designed to give your body what it needs without overcomplicating it. Better energy. Better skin. Better sleep. Real food that keeps you full.

And because parents don’t have endless hours, workouts are short, focused, and flexible: 20–30 minutes, three times a week. It’s your time, not another task on the list.

Over time, something amazing happened: the Parent Club community started growing. People didn’t just want workouts,  they wanted connection, learning, and a space to keep going once the first program ended.

So I built the Parent Collective.

A community for parents who want to stay strong, eat well, and live healthier lives—without guilt, pressure, or unrealistic expectations.

No “fitness perfection.”
No nutrition nonsense.
Just real parents, getting stronger together.